Grow Up Stronger
We don’t just want kids to grow up. We want them to grow up

Stronger

As we continue our advertising campaign, our work aims to speak to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures.

Join us in celebrating the people - staff, advocates, and supporters - who make it all possible by telling us, in your own words, what “STRONGER” means to you.

WHERE WE STARTED

When we re-launched our brand in Fall 2013, we reached out across our organization to define the spirit that makes Children’s National unique: we are Heroes, Advocates, Protectors, and above all, Champions for Children. In 2016, we wanted to build on that story to show what being a champion really means for kids and families.

EMBRACING THE PARENT’S PERSPECTIVE

In his Grand Rounds last year, Dr. Newman talked about the importance of the parent’s perspective in transforming care from good to great. This inspired us to bring families into our advertising process, too. So we spoke with them and learned what matters most. They want to know that they’re dealing with the best experts anywhere. So when we launched our “Grow Up Stronger” advertising campaign in 2016, it showed how we are advancing care every day. And we’ve brought families into the advertising itself, to show we understand the important role they play in making and keeping kids healthy.

MORE THAN A HOSPITAL

Children’s National is more than a hospital, so our advertising needs to be bigger and broader too. We are dedicated to healing kids when they are very sick, and doing everything that we can to prevent them from becoming ill in the first place. So above all, we wanted our advertising to reflect our shared purpose: helping kids be happy, healthy and thriving.

WHAT IS “STRONGER?”

“Stronger” speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures. We are stronger, because no one brings together collective expertise and shared purpose the way we do. Our work helps make families stronger, too. Because they gain confidence in knowing their children will be cared for by the best, most dedicated experts in the region. And stronger is at the heart of our vision for the future, where we become more focused on helping kids avoid getting sick in the first place. At Children’s National, we don’t just want kids to grow up. We want them to grow up stronger.

AN EVOLUTION OF “STRONGER”

This year, we created new advertisements and revamped our existing advertisements to build upon the strength of the campaign. Our new work continues to show parents that as a top-ranked children’s hospital, we are experts in caring for children.

Inspired by Dr. Newman’s national bestselling memoir, and the run up to the 150th anniversary of the hospital, we created a more anthemic advertisement showcasing real patients, spanning from age 3 to 72, who share how Children’s National contributed to unique moments in their lives.

AN EVOLUTION OF “STRONGER”

You’ll be seeing our campaign evolve with new advertisements on television throughout Washington, D.C., Maryland, and Northern Virginia, and in print publications like The Washington Post and Washingtonian Magazine. You’ll hear us on the radio (WTOP-FM), and we’ll have ads online where families search for information to help kids be their healthiest most awe-inspiring selves.

Follow us on Facebook, Twitter and Instagram, where we’ll be sharing additional footage of our current and former patients telling us how they’ve grown up stronger and what they’re up to now!

Stronger Is

Sharing patients’ happy stories.
– Tucker P., Marketing

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Stronger Is

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Stronger Is

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It’ll be posted soon. Let your fellow staff members know how they can share their messages of what stronger means.

Stronger Is

Coming together as one.
—Margaret H., Medical Records

Stronger Is

Be confident in what you do for the kids.
—Teresa N., Children Health Center - Adams Morgan

Stronger Is

Being able to let kids just be kids.
—Jen M., Children's Hospital Foundation

Stronger Is

Loving every child for who they are and encouraging them on their journey!
—Arlene S., Health Information Management

Stronger Is

Being grateful for the scars that allowed you to heal.
—Johnetta S., Stem Cell Transplant/Immunology

Stronger Is

Proving compassionate customer service to parents with children scheduled for surgery because we care.
—Mildred W., Surgery

Stronger Is

Not only serving the patients who walk through our doors, but the whole community.
—Alexandra S., Child Health Advocacy Institute

Stronger Is

Perceiving, encouraging and bringing out the best in all school children no matter their levels.
—Felicia A., Children School Services

Stronger Is

Making sure each patient feels special and loved.
—Angel C., 4 Main

Stronger Is

Perseverance and persistence in spite of all obstacles, discouragements and impossibilities. Never give up.
—Tania S., Heart Institute

Stronger Is

Defying the odds and not letting them define you.
—Francine M., 4 Main

Stronger Is

Holding the hand of a patient or parent when they need it the most.
—Jeannette M., PICU

Stronger Is

Watching my Type 1 Diabetic son, Tully, advocate for himself! He's my HERO! Diagnosed at Children's February 2013!
—Terri R., Foundation

Stronger Is

Channeling your own strength to empower patients and families in finding theirs.
—Natalie G., Social Work, Family Services

Stronger Is

Being compassionate and having a heart of service.
—Georgia F., Respiratory

Stronger Is

Fighting the fight with our patients and finding a cure.
—Ashley K., Hem/Onc/BMT Unit