We’re proud to announce a new advertising campaign that speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures.
Join us in celebrating the people - staff, advocates, and supporters - who make it all possible by telling us, in your own words, what “STRONGER” means to you.
When we re-launched our brand in Fall 2013, we reached out across our organization to define the spirit that makes Children’s National unique: we are Heroes, Advocates, Protectors, and above all, Champions for Children. Now in 2016, we want to build on that story to show what being a champion really means for kids and families.
In his Grand Rounds, Dr. Newman talked about the importance of the parent’s perspective in transforming care from good to great. This inspired us to bring families into our advertising process, too. So we spoke with them and learned what matters most. They want to know that they’re dealing with the best experts anywhere. So our new advertising shows how we are advancing care every day. And we’ve brought families into the advertising itself, to show we understand the important role they play in making and keeping kids healthy.
Children’s National is more than a hospital, so our advertising needs to be bigger and broader too. We are dedicated to healing kids when they are very sick, and doing everything that we can to prevent them from becoming ill in the first place. So above all, we wanted this new advertising to reflect our shared purpose: helping kids be happy, healthy, and thriving.
“Stronger” speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures. We are stronger, because no one brings together collective expertise and shared purpose the way we do. Our work helps make families stronger, too. Because they gain confidence in knowing their children will be cared for by the best, most dedicated experts in the region. And stronger is at the heart of our vision for the future, where we become more focused on helping kids avoid getting sick in the first place. At Children’s National, we don’t just want kids to grow up. We want them to grow up stronger.
You’ll be seeing our new campaign on television throughout Washington, DC, Maryland, and Northern Virginia, and in print publications like the Washington Post and Washingtonian Magazine. You’ll hear us on iHeartRadio, and we’ll have ads online where families search for information to help kids be their healthiest most awe-inspiring selves.
Healing the world and making it a better place.
—Melissa S., Neuroscience
Welcoming families of all cultures and faiths.
—Margarita R., Pastoral Care
Advocating for what you need, no matter how old you are.
—Jane T., Endocrinology
Moving forward no matter how many obstacles are in your way.
—Teresa N., Childrens's Health Center - Adams Morgan
Acknowledging your own vulnerabilities and growing edges in order to better serve patients, families and staff.
—Chelsey C., Chaplaincy Services
Fighting for success, even when the odds are against you!
—Rebecca O., PICU
Empowering others with your goals, attitudes, ideas, successes, support and performances.
—Marrynette B., EVS
Implementing high-quality research to improve the
quality of life for children and their families.
—Amanda K., CTSI-CN
Putting your heart into everything that you do!
—Mary Rose A., POCC
—Laura B., Hearing and speech
Being an Advocate, and Don’t be afraid to speak up on behalf of the vulnerable: Children with special needs!
—Yan O., Goldberg Center for Community Pediatric Health
Being a warrior for our children every day with the focus of providing safe and effective care.
—Ursula T., Pharmacy
Training hard to be healthy physically, mentally and spiritually!
—Catalino D., Lab Medicine
Always caring, always listening and always having hope.
—Heather H., Family Services
—Emily S., Cardiac Intensive Care Unit
Being a nurse in the Cardiac ICU.
—Crystal P., Cardiac Intensive Care Unit