Grow Up Stronger
We don’t just want kids to grow up. We want them to grow up

Stronger

We’re proud to announce a new advertising campaign that speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures.

Join us in celebrating the people - staff, advocates, and supporters - who make it all possible by telling us, in your own words, what “STRONGER” means to you.

WHERE WE STARTED

When we re-launched our brand in Fall 2013, we reached out across our organization to define the spirit that makes Children’s National unique: we are Heroes, Advocates, Protectors, and above all, Champions for Children. Now in 2016, we want to build on that story to show what being a champion really means for kids and families.

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EMBRACING THE PARENT’S PERSPECTIVE

In his Grand Rounds, Dr. Newman talked about the importance of the parent’s perspective in transforming care from good to great. This inspired us to bring families into our advertising process, too. So we spoke with them and learned what matters most. They want to know that they’re dealing with the best experts anywhere. So our new advertising shows how we are advancing care every day. And we’ve brought families into the advertising itself, to show we understand the important role they play in making and keeping kids healthy.

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MORE THAN A HOSPITAL

Children’s National is more than a hospital, so our advertising needs to be bigger and broader too. We are dedicated to healing kids when they are very sick, and doing everything that we can to prevent them from becoming ill in the first place. So above all, we wanted this new advertising to reflect our shared purpose: helping kids be happy, healthy, and thriving.

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WHAT IS “STRONGER?”

“Stronger” speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures. We are stronger, because no one brings together collective expertise and shared purpose the way we do. Our work helps make families stronger, too. Because they gain confidence in knowing their children will be cared for by the best, most dedicated experts in the region. And stronger is at the heart of our vision for the future, where we become more focused on helping kids avoid getting sick in the first place. At Children’s National, we don’t just want kids to grow up. We want them to grow up stronger.

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STRONGER IS EVERYWHERE

You’ll be seeing our new campaign on television throughout Washington, DC, Maryland, and Northern Virginia, and in print publications like the Washington Post and Washingtonian Magazine. You’ll hear us on iHeartRadio, and we’ll have ads online where families search for information to help kids be their healthiest most awe-inspiring selves.

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Stronger Is

Sharing patients’ happy stories.
– Tucker P., Marketing

#growupstronger
Be One Of The First 500 To Share Your Message And Get A Free Custom T‑Shirt
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What Does “Stronger” Mean To You?

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Stronger Is

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Stronger Is

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Thanks for Sharing Your Message!

It’ll be posted soon. Let your fellow staff members know how they can share their messages of what stronger means.

Stronger Is

Implementing high-quality research to improve the quality of life for children and their families.
—Amanda K., CTSI-CN

#growupstronger
Stronger Is

Putting your heart into everything that you do!
—Mary Rose A., POCC

#growupstronger
Stronger Is

Communicating effectively.
—Laura B., Hearing and speech

#growupstronger
Stronger Is

Being an Advocate, and Don’t be afraid to speak up on behalf of the vulnerable: Children with special needs!
—Yan O., Goldberg Center for Community Pediatric Health

#growupstronger
Stronger Is

Being a warrior for our children every day with the focus of providing safe and effective care.
—Ursula T., Pharmacy

#growupstronger
Stronger Is

Training hard to be healthy physically, mentally and spiritually!
—Catalino D., Lab Medicine

#growupstronger
Stronger Is

Always caring, always listening and always having hope.
—Heather H., Family Services

#growupstronger
Stronger Is

Fighting CHD.
—Emily S., Cardiac Intensive Care Unit

#growupstronger
Stronger Is

Being a nurse in the Cardiac ICU.
—Crystal P., Cardiac Intensive Care Unit

#growupstronger
Stronger Is

Finding something to smile about every day.
—Anne F., Cardiac Intensive Care Unit

#growupstronger
Stronger Is

Fighting CHD.
—Erin L., Cardiac Intensive Care Unit

#growupstronger
Stronger Is

Being a nurse.
—Jordyn R., Cardiac Intensive Care Unit

#growupstronger
Stronger Is

Having kids so wonderful to take care of that you "fight" with rock paper scissors to see them in clinic!
—Kelly L., Bone Marrow Transplant

#growupstronger
Stronger Is

Providing the best care possible for your patients and their families.
—Sameeya A., Bone Marrow Transplant

#growupstronger
Stronger Is

Knowing that the real superheroes live in the hearts of small children fighting big battles.
—Emily A., Bone Marrow Transplant

#growupstronger
Stronger Is

Caring for our patients and their families by taking the time to actually hear and provide what they need.
—Marion O., Neurosciences

#growupstronger