As we continue our advertising campaign, our work aims to speak to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures.
Join us in celebrating the people - staff, advocates, and supporters - who make it all possible by telling us, in your own words, what “STRONGER” means to you.
When we re-launched our brand in Fall 2013, we reached out across our organization to define the spirit that makes Children’s National unique: we are Heroes, Advocates, Protectors, and above all, Champions for Children. In 2016, we wanted to build on that story to show what being a champion really means for kids and families.
In his Grand Rounds last year, Dr. Newman talked about the importance of the parent’s perspective in transforming care from good to great. This inspired us to bring families into our advertising process, too. So we spoke with them and learned what matters most. They want to know that they’re dealing with the best experts anywhere. So when we launched our “Grow Up Stronger” advertising campaign in 2016, it showed how we are advancing care every day. And we’ve brought families into the advertising itself, to show we understand the important role they play in making and keeping kids healthy.
Children’s National is more than a hospital, so our advertising needs to be bigger and broader too. We are dedicated to healing kids when they are very sick, and doing everything that we can to prevent them from becoming ill in the first place. So above all, we wanted our advertising to reflect our shared purpose: helping kids be happy, healthy and thriving.
“Stronger” speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures. We are stronger, because no one brings together collective expertise and shared purpose the way we do. Our work helps make families stronger, too. Because they gain confidence in knowing their children will be cared for by the best, most dedicated experts in the region. And stronger is at the heart of our vision for the future, where we become more focused on helping kids avoid getting sick in the first place. At Children’s National, we don’t just want kids to grow up. We want them to grow up stronger.
This year, we created new advertisements and revamped our existing advertisements to build upon the strength of the campaign. Our new work continues to show parents that as a top-ranked children’s hospital, we are experts in caring for children.
Inspired by Dr. Newman’s national bestselling memoir, and the run up to the 150th anniversary of the hospital, we created a more anthemic advertisement showcasing real patients, spanning from age 3 to 72, who share how Children’s National contributed to unique moments in their lives.
You’ll be seeing our campaign evolve with new advertisements on television throughout Washington, D.C., Maryland, and Northern Virginia, and in print publications like The Washington Post and Washingtonian Magazine. You’ll hear us on the radio (WTOP-FM), and we’ll have ads online where families search for information to help kids be their healthiest most awe-inspiring selves.
Follow us on Facebook, Twitter and Instagram, where we’ll be sharing additional footage of our current and former patients telling us how they’ve grown up stronger and what they’re up to now!
Being courageous in spite of FEAR.
—Kristine U., I/P Psychiatry
You never know your strengths until you face your struggles.
—Donna C., RP3 Agency
My daily balancing act of motherhood, work, love, and drinking enough water.
—Marivi B., RP3 Agency
Embracing change as opportunity.
—Amanda O., RP3 Agency
Living by: Fall down. Get up. Repeat.
—Ceren D., RP3 Agency
Working hard for yourself. Not anyone else.
—Anthony R., RP3 Agency
Smiling in the face of challenges.
—Max M., RP3 Agency
Stepping outside your comfort zone.
—Rachel M., RP3 Agency
Being surrounded by true friends.
—Maja H., RP3 Agency
Staying true to your values.
—Anna B., RP3 Agency
To not fear failure but see it as an opportunity.
—Becky W., RP3 Agency
Finding reasons to celebrate.
—Kyle K., RP3 Agency
Knowing there is good in any situation.
—Rachel C., RP3 Agency
Remembering that life is too short to be anything but happy.
—Rebecca Y., RP3 Agency
Tackling all of life's challenges with a smile on your face.
—Caroline M., RP3 Agency
Finding opportunities to improve every day.
—Holly F., RP3 Agency