Grow Up Stronger
We don’t just want kids to grow up. We want them to grow up

Stronger

We’re proud to announce a new advertising campaign that speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures.

Join us in celebrating the people - staff, advocates, and supporters - who make it all possible by telling us, in your own words, what “STRONGER” means to you.

WHERE WE STARTED

When we re-launched our brand in Fall 2013, we reached out across our organization to define the spirit that makes Children’s National unique: we are Heroes, Advocates, Protectors, and above all, Champions for Children. Now in 2016, we want to build on that story to show what being a champion really means for kids and families.

EMBRACING THE PARENT’S PERSPECTIVE

In his Grand Rounds, Dr. Newman talked about the importance of the parent’s perspective in transforming care from good to great. This inspired us to bring families into our advertising process, too. So we spoke with them and learned what matters most. They want to know that they’re dealing with the best experts anywhere. So our new advertising shows how we are advancing care every day. And we’ve brought families into the advertising itself, to show we understand the important role they play in making and keeping kids healthy.

MORE THAN A HOSPITAL

Children’s National is more than a hospital, so our advertising needs to be bigger and broader too. We are dedicated to healing kids when they are very sick, and doing everything that we can to prevent them from becoming ill in the first place. So above all, we wanted this new advertising to reflect our shared purpose: helping kids be happy, healthy, and thriving.

WHAT IS “STRONGER?”

“Stronger” speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures. We are stronger, because no one brings together collective expertise and shared purpose the way we do. Our work helps make families stronger, too. Because they gain confidence in knowing their children will be cared for by the best, most dedicated experts in the region. And stronger is at the heart of our vision for the future, where we become more focused on helping kids avoid getting sick in the first place. At Children’s National, we don’t just want kids to grow up. We want them to grow up stronger.

STRONGER IS EVERYWHERE

You’ll be seeing our new campaign on television throughout Washington, DC, Maryland, and Northern Virginia, and in print publications like the Washington Post and Washingtonian Magazine. You’ll hear us on iHeartRadio, and we’ll have ads online where families search for information to help kids be their healthiest most awe-inspiring selves.

Stronger Is

Sharing patients’ happy stories.
– Tucker P., Marketing

Be One Of The First 500 To Share Your Message And Get A Free Custom T‑Shirt
smiley-face
Step 1
Upload Photo or Use Default
Step 2
Crop Your Photo

Use the tools below to adjust the photo to your liking.

Once you’re happy, click the CROP button.

Step 3
What Does “Stronger” Mean To You?

* Thank you for participating! Statements and images provided may be used on this microsite, in social media and in internal messages.

Stronger Is

Your message here!

Step 4
Fill In Your Name And Email Address
Stronger Is

Your message here!

Step 5
You’re Almost Done!
Want your message on a free t-shirt?
Be one of the first 500 people who submit an entry with a selfie-photo and receive a t-shirt
Step 6
Fill In Your Shipping Address

Thanks for Sharing Your Message!

It’ll be posted soon. Let your fellow staff members know how they can share their messages of what stronger means.

arrow
Stronger Is

Making a positive impact on the worst day of a family's life.
—Stella Y., 7 East

Stronger Is

Teamwork and collaboration.
—Dee F., PCI/CRU

Stronger Is

Giving power to the kids.
—Victoria V., Nutrition Services

Stronger Is

Continuing to learn.
—Patricia P., Nursing

Stronger Is

Taking care of the needs of our parents and care providers so that they can care for their children.
—Clarine T., Family Services

Stronger Is

Believing every day that anything is possible.
—Brenda S., Social Work

Stronger Is

Continuing to fight even when you don't want to.
—Meera B., Medical Education

Stronger Is

Finding a cure.
—Kirsten W., BMT

Stronger Is

Finding a cure.
—Emily G., BMT

Stronger Is

Moving towards your dreams in spite of the difficulties you face.
—Eena K., Physical Therapy

Stronger Is

Waking up and fighting on the days that you don't want to.
—Nicholas Z., CICU

Stronger Is

Being a nurse in the CICU.
—Soo Jung S., CICU

Stronger Is

Being educated on your disease and staying informed.
—Angie R., Respiratory Care

Stronger Is

Growing and becoming better.
—Dominique S., Neuroscience

Stronger Is

Fighting as hard as you can and when you can't fight anymore, letting others fight for you.
—Justine B., Physical Therapy

Stronger Is

Hanging in there when you feel like there's nothing left to live for and positive progressive change.
—Jessica L., CCIR