Grow Up Stronger
We don’t just want kids to grow up. We want them to grow up

Stronger

We’re proud to announce a new advertising campaign that speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures.

Join us in celebrating the people - staff, advocates, and supporters - who make it all possible by telling us, in your own words, what “STRONGER” means to you.

WHERE WE STARTED

When we re-launched our brand in Fall 2013, we reached out across our organization to define the spirit that makes Children’s National unique: we are Heroes, Advocates, Protectors, and above all, Champions for Children. Now in 2016, we want to build on that story to show what being a champion really means for kids and families.

EMBRACING THE PARENT’S PERSPECTIVE

In his Grand Rounds, Dr. Newman talked about the importance of the parent’s perspective in transforming care from good to great. This inspired us to bring families into our advertising process, too. So we spoke with them and learned what matters most. They want to know that they’re dealing with the best experts anywhere. So our new advertising shows how we are advancing care every day. And we’ve brought families into the advertising itself, to show we understand the important role they play in making and keeping kids healthy.

MORE THAN A HOSPITAL

Children’s National is more than a hospital, so our advertising needs to be bigger and broader too. We are dedicated to healing kids when they are very sick, and doing everything that we can to prevent them from becoming ill in the first place. So above all, we wanted this new advertising to reflect our shared purpose: helping kids be happy, healthy, and thriving.

WHAT IS “STRONGER?”

“Stronger” speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures. We are stronger, because no one brings together collective expertise and shared purpose the way we do. Our work helps make families stronger, too. Because they gain confidence in knowing their children will be cared for by the best, most dedicated experts in the region. And stronger is at the heart of our vision for the future, where we become more focused on helping kids avoid getting sick in the first place. At Children’s National, we don’t just want kids to grow up. We want them to grow up stronger.

STRONGER IS EVERYWHERE

You’ll be seeing our new campaign on television throughout Washington, DC, Maryland, and Northern Virginia, and in print publications like the Washington Post and Washingtonian Magazine. You’ll hear us on iHeartRadio, and we’ll have ads online where families search for information to help kids be their healthiest most awe-inspiring selves.

Stronger Is

Sharing patients’ happy stories.
– Tucker P., Marketing

Be One Of The First 500 To Share Your Message And Get A Free Custom T‑Shirt
Step 1
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Step 2
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Use the tools below to adjust the photo to your liking.

Once you’re happy, click the CROP button.

Step 3
What Does “Stronger” Mean To You?

* Thank you for participating! Statements and images provided may be used on this microsite, in social media and in internal messages.

Stronger Is

Your message here!

Step 4
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Stronger Is

Your message here!

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Thanks for Sharing Your Message!

It’ll be posted soon. Let your fellow staff members know how they can share their messages of what stronger means.

Stronger Is

Not only serving the patients who walk through our doors, but the whole community.
—Alexandra S., Child Health Advocacy Institute

Stronger Is

Perceiving, encouraging and bringing out the best in all school children no matter their levels.
—Felicia A., Children School Services

Stronger Is

Making sure each patient feels special and loved.
—Angel C., 4 Main

Stronger Is

Perseverance and persistence in spite of all obstacles, discouragements and impossibilities. Never give up.
—Tania S., Heart Institute

Stronger Is

Defying the odds and not letting them define you.
—Francine M., 4 Main

Stronger Is

Holding the hand of a patient or parent when they need it the most.
—Jeannette M., PICU

Stronger Is

Watching my Type 1 Diabetic son, Tully, advocate for himself! He's my HERO! Diagnosed at Children's February 2013!
—Terri R., Foundation

Stronger Is

Channeling your own strength to empower patients and families in finding theirs.
—Natalie G., Social Work, Family Services

Stronger Is

Being compassionate and having a heart of service --Georgia FB RRT.
—Georgia F., Respiratory

Stronger Is

Fighting the fight with our patients and finding a cure.
—Ashley K., Heme/Onc/BMT Unit

Stronger Is

Being powerful and amazing, regardless of the circumstances life brings to you!
—Jennifer H., WIC

Stronger Is

Schools and health systems working together to help kids soar.
—Danielle D., Child Health Advocacy Institute

Stronger Is

Being compassionate, connected and committed.
—Robin R., ENT

Stronger Is

Healing the world and making it a better place.
—Melissa S., Neuroscience

Stronger Is

Welcoming families of all cultures and faiths.
—Margarita R., Pastoral Care

Stronger Is

Advocating for what you need, no matter how old you are.
—Jane T., Endocrinology