Grow Up Stronger
We don’t just want kids to grow up. We want them to grow up

Stronger

As we continue our advertising campaign, our work aims to speak to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures.

Join us in celebrating the people - staff, advocates, and supporters - who make it all possible by telling us, in your own words, what “STRONGER” means to you.

MORE THAN A HOSPITAL

Children’s National is more than a hospital, so our advertising needs to be bigger and broader too. We are dedicated to healing kids when they are very sick, and doing everything that we can to prevent them from becoming ill in the first place. So above all, we wanted our advertising to reflect our shared purpose: helping kids be happy, healthy and thriving.

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WHAT IS “STRONGER?”

“Stronger” speaks to the work we do, the families we support, and above all, the kids we help to have brighter, healthier futures. We are stronger, because no one brings together collective expertise and shared purpose the way we do. Our work helps make families stronger, too. Because they gain confidence in knowing their children will be cared for by the best, most dedicated experts in the region. And stronger is at the heart of our vision for the future, where we become more focused on helping kids avoid getting sick in the first place. At Children’s National, we don’t just want kids to grow up. We want them to grow up stronger.

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AN EVOLUTION OF “STRONGER”

This year, we created new advertisements and revamped our existing advertisements to build upon the strength of the campaign and our brand. Our new work continues to show parents that from the moment a child comes to Children’s National Hospital, while they are with us, and well after they’ve returned home, we will always be by their side. We are a top-ranked children’s hospital, and we are experts in caring for children.

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AN EVOLUTION OF “STRONGER”

You’ll be seeing our campaign evolve with new advertisements on television throughout Washington, D.C., Maryland, and Northern Virginia, and in print publications like Washingtonian Magazine. You’ll see us around Washington, D.C., and in ads online where families search for information to help kids be their healthiest most awe-inspiring selves.

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Stronger Is

Sharing patients’ happy stories.
– Tucker P., Marketing

#growupstronger
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What Does “Stronger” Mean To You?

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Stronger Is

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Stronger Is

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Thanks for Sharing Your Message!

It’ll be posted soon. Let your fellow staff members know how they can share their messages of what stronger means.

Stronger Is

Going above and beyond with great team work!
—Betty G., Children's Pediatricians & Associates, Upper Marlboro

#growupstronger
Stronger Is

Believing in yourself and surrounding yourself with positive people and energy, instead of negativity.
—Melissa N., Public Relations and Marketing

#growupstronger
Stronger Is

Facing the struggle you're in today but knowing it's preparing you for the strength you'll need tomorrow.
—Yolonda R., Mobile Health

#growupstronger
Stronger Is

Staying positive!
—Linda J., OR

#growupstronger
Stronger Is

Bridging the gap between cost and quality; providing what the clinical team needs to care for our kids!
—Jennifer Y., Supply Chain

#growupstronger
Stronger Is

Believing we are all part of something bigger than ourselves.
—Betty L., Emergency Medicine and Trauma Services

#growupstronger
Stronger Is

Children's patients and employees collaborating and growing across the miles.
—Angie B., CRI

#growupstronger
Stronger Is

Spending less time as the patient and more time as a Patient Care Volunteer!
—Molly Y., Volunteer Services

#growupstronger
Stronger Is

Loving what you do and the people you do it with! Team GI!
—Patty C., GI/IRU

#growupstronger
Stronger Is

The ability to offer families empathetic advice in the face of fear and uncertainty.
—Kelly T., Goldberg Health Center - Telehealth Nursing

#growupstronger
Stronger Is

Never giving up even when you don't have the strength to carry on.
—Deanne w., Surgery

#growupstronger
Stronger Is

The best preparation for tomorrow is doing your best today.
—Christina J., Case Management

#growupstronger
Stronger Is

Advocating for patients, families and co-workers.
—Marlene L., Nursing

#growupstronger
Stronger Is

Safety Teamwork Relationships Opportunity Networking Goals Empathy Results
—Robin B., Clinical Resource Management

#growupstronger
Stronger Is

Believing in whatever you believe in, and letting that faith guide your every step.
—Sabrina S., Clinical Resource Management

#growupstronger
Stronger Is

Being pro-active in a team environment, being accountable and showing empathy towards each other.
—Lauren &., Graduate Medical Education

#growupstronger